A SUMPTUOUS MEMBERS-ONLY CLUB
The technology giant asked us to create a sumptuous Members-only club for them, known as "Bluehouse". Covering brand strategy, website creation and event production, the successful ongoing project grants a select audience access through means of a secure login, to exclusive Samsung events and products.
The ability to capture data and effectively build profiles was crucial for our work here as was the mobile dexterity of the online experience. Samsung have since pushed this concept out globally.
- - Digital
- - Branding
- - Social Media