Exclusive Design Underlined by an Inspirational Campaign
The Dutch-born designer Rosalina Nacken brought to us a fantastic challenge. Her elegant range of Shelle Bags were causing quite a stir in Holland but she needed to transfer these unique designs to the fashion-savvy London crowd. After exacting market research and in close collaboration with the PR agency Surgery, we set about creating a whole new campaign for Rosalina.
We cast inspirational and trend setting women to star in a stills and video campaign, to share their stories and widely varied career paths. We created and captured the "Intellectual Aspiration" campaign as seen through the eyes of Rosalina Nacken, that explores the career industries of the featured women, while highlighting the practicalities of the stylish Shelle Bags in their every day lives.
- - Digital
- - Branding
- - Campaign
- - Photography