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Creating a Unique and fresh look
for the latest specialist arm of the
Elite lifestyle company

Making an Art of Sport

Quintessentially Sports is the sports industry specialist, acting as a compliment to Quintessentially Lifestyle. Our team had a unique opportunity to create a an exciting look and identity for a brand new service in Q Sports. The mission was clear: to attract elite athletes and sports personalities who are always on the move. Our designs needed to be mobile- and device-friendly, therefore UX was a must. We decided to start from scratch, and with the challenge of not being able to use actual sports imagery, stock imagery wasn't an option for us. So, we packed up our kit and went in the studio armed with 12 cans of gold spray paint and a lot of sports kit. The job was great fun, especially when working on retouches and briefing our developers.

  • - Photography
  • - Digital
  • - Branding
  • - Campaign