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Minimal Brand Approach

jamie 30th September, 2014

In order to grab our attention on the shelves, well-known brands have to translate their identities through to their packaging designs. But when trying to cram multiple messages on to one piece of packaging, the branding values often get a little lost.

A little while ago, London based designer Mehmet Gozetlikdecided to embark on a concept that saw many of these well-known brands stripped back to their basics. Using a minimal approach, he rids the likes of Nutella, Nesquik and Lindt of their 'busy branding'.

Product that are adorned with fancy typography, garish graphics and over-the-top colours have now been replaced with a simple execution. So, do you think these new designs look better? Or should these brands stick to what we're used to?