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POLAROID

jamie 28th August, 2014

It’s hard to resist the beautiful visual language designer Paul Giambarba created for Polaroid. A perfectly organised system of vibrant colours and a rather clean-cut News Gothic typeface make for one timeless identity. While quintessentially 1960's looking, I think the exact system could thrive today. Aside from the clean and colourful looks, my favourite part is how the boxes stack.